Before founding Headwaters Workshop, I spent more than 20 years writing, editing, and shaping content for businesses and the people they serve. I’ve worked across an unusually wide range of industries, from financial products and business technology to auto shops, salons, spas, and plenty of businesses in between. That experience taught me how to get up to speed quickly, ask the right questions, and turn complicated or unfamiliar information into content people can actually understand and use.

Over the years, I’ve managed large teams of writers, edited thousands of pieces of content, and created everything from in-depth educational articles and product guides to video scripts, tutorials, FAQs, and customer-facing resources. As different as these are, they all have one thing in common: good content starts with understanding.

At Headwaters Workshop, AI is part of the toolkit, not the final decision-maker. It's used to organize source material, streamline repetitive work, and explore possibilities, but every deliverable is shaped, written, checked, and refined by a human. Editorial judgment, fact-checking, voice, context, and the needs of the audience always guide the finished work.